Leo Brown – Director
“Before we worked together, we were confused about who we were and why. Now we have clarity of purpose, renewed vision and drive.”
Call to adventure
Brighton Fibre is a local challenger brand offering fibre broadband to businesses and homes across the city.
Rather than be recognised as just another broadband provider, they wanted to create a brand that represented their values and their love of the city. They wanted a brand that the community would be proud to support.
Challenge
Founders Leo and Mark have strong beliefs around equality and sustainability. They believe that having a reliable internet connection is no longer a nice to have: it's essential to work and wellbeing, and is a key to a healthier local economy. They want to make fibre internet available to more people in the Brighton and Hove community, and find ways to provide it in a way that's kind to the earth.
Transformation
We began by deep-diving into the brand landscape, and having in depth conversations with people close to the organisation, including staff and customers. We then ran an immersive workshop to draw out the vision, mission and values that make Brighton Fibre unique.
We came up with three unique concepts that reflected what we'd learnt. Then we developed the chosen concept and created interactive brand guidelines, which included guidance on language and style, and a whole range of downloadable assets including a custom typeface, iconography, uniform and van design, and guerrilla campaign graphics. We brought it all to life in a brand new website, and wrote engaging copy for each main page.
Not just another broadband provider
We created a beautiful brand that reflected the team’s desire to do things differently. It successfully breaks away from the standard internet provider look-and-feel, and instead meaningfully represents the community they serve.
Brighton Fibre’s community strategy is founded on the idea of using brand assets to showcase talented local artists. The first asset to get such treatment was the van! Be sure to tag @roseradtke.brands and @brightonfibre if you spot it around town!
“Working with Rose & Maddy was a breath of fresh air. Having a background in brand and marketing, I felt like I knew what to expect, but this was different. We were guided to really examine the soul of our business which has helped us converge all our ideas and inspiration around a central, defined purpose. Developing ideas and approaches with Rose & Maddy felt easy and fun - this wasn't just an amazing investment for the business, it felt like we were treating ourselves.”
– Leo Brown, Brighton Fibre
