I'm often asked to describe my typical process and give ballpark costs. Every project is unique, but the step-by-step brand strategy process below will give you an idea of what to expect when you work with me to reinvigorate your brand*.

If you’re looking for something different, please get in touch! I research and write story-led content; create campaign concepts; run workshops and deliver team engagement workshops. I’m always happy to put together a bespoke package to meet your needs.

*(Community strategy is a bit different – get in touch to find out what that entails.)

Step 1: Create a roadmap

A 2-hour workshop, face-to-face (if you’re local to Brighton) or online. We will:

  • Explore the branding and engagement tools you’ve already got

  • Dig deep into your challenges and goals

  • Map out your primary audiences

  • Set your KPIs of success

After the session I’ll create you a step-by-step plan to reboot your brand and engage your audience(s) or community around it.

There’s no obligation to work with me to deliver your plan – but if you choose to, the Roadmap cost will be deducted from your overall project fee.

Cost: £299

Step 2: Redefine your brand

Every organisation is different – and so is every project. I’ll follow your unique roadmap carefully to create a brand for your audience to gather around. At the end of this phase of the project, you’re likely to have:

  • A reinvigorated brand strategy

  • A brand new tone and style guide

  • Key messaging to use across your brand touchpoints, or website copy

  • Consulting with designer and developer on visual and verbal brand

I know your future success depends on this stuff – you need it fast! I always aim to deliver the goods within 6-12 weeks. We’ll discuss the timeline in detail at the beginning of the project.

Step 3: Fractional Roles & Retainers

I love to build long-term relationships with my clients. Once we've developed your brand strategy, tone of voice and engagement plan, I can help you push it out into the world. Working as part of your team on a flexible basis means I can get to know your organisation really well, and respond intelligently and sympathetically to its changing needs.

If you’d like to work with me on an ongoing basis, my rate is £75 per hour (minimum of 15 hours per month).